Claro Dominicana will hold the Claro Meetup on August 25th, a space where micro, small, and medium-sized businesses will have the opportunity to learn the tools to adapt their businesses to the new digital environment with expert advice.
The event will feature digital transformation experts who will offer advice and present available solutions and technologies to guide companies on their journey toward digitalization.
Claro executives Omar Acosta and Carlos Cueto, vice presidents of Marketing and Corporate Communications and Solutions Development Management, respectively, met with the Vice Minister of MSME Promotion, Jorge Guillermo Morales Paulino, to share details of this event.
During the meeting with the representative of the Ministry of Industry, Commerce, and MSMEs, Acosta emphasized that Claro Dominicana wants to support these companies in their journey toward digital transformation and provide them with the tools they need to address changes in consumer habits, from the growth of online shopping to process improvements.
According to the executive, a digital presence is the gateway to eliminating the barrier between the new consumer and businesses, and this is what the company seeks to drive its growth.
As part of this launch, meetings were held with business associations and trade unions related to the topic, such as the American Chamber of Commerce (AMCHAMDR), the National Association of Young Entrepreneurs (ANJE), the Dominican Development Foundation (FDD), the Association of Merchants and Industrialists of Santiago (ACIS), the Federation of Women Entrepreneurs (FEM), the National Federation of Merchants and Entrepreneurs (FENACERD), and the Dominican Confederation of Micro, Small and Medium Enterprises (CODOPYME), among others.
The directors of these institutions applauded the initiative and highlighted the importance of these types of events in educating about technological development and increasing knowledge about digital transformation.
The event will feature a keynote address by Gonzalo Alonso, CEO and speaker on Leadership, Transformation and Digital Business, Artificial Intelligence (AI), Fintech, and business. He will also be joined by César Navarrete, Director of Systems Engineering at Fortinet; Roberto Icasuriaga, Director of Small, Medium-Sized Businesses and Digital Native Businesses for Latin America and the Caribbean for Microsoft; and Claro.
Dominican Republic, Virgilio Castillo, Director of Managed Services & Cloud Computing, and Elsie Méndez, Business Segment Manager.
"Claro Meetup reaffirms its commitment to providing our customers with innovative products and services of the highest quality and technology, serving as a catalyst for economic activity and, in this way, continuing to contribute to the development and economic progress of our country," said Acosta.
