Isaías Medina, a business growth specialist, served as a guest speaker at the business meeting organized by AMCHAMDR in San Francisco de Macorís.

San Francisco de Macorís, May 3.- The American Chamber of Commerce of the Dominican Republic (AMCHAMDR), in its San Francisco de Macorís chapter, held a business meeting titled "Smart Sales" on Thursday to discuss the latest strategies for achieving institutional sales goals and objectives.

The activity also sought to analyze the mindset of the salesperson, as well as to educate on sales management and explain the importance of organizational culture.

The presentation was led by specialist Isaías Medina, who has more than 20 years of experience in marketing, sales, and market research and statistics. He has extensive experience developing sales teams and sales management strategies and organizational culture for salespeople. He has worked for SMEs as a consultant. He holds sales training from the Lisa Sassevich Institute in San Diego, California, and a postgraduate degree in International Trade from the University of Barcelona.

The event was attended by various representatives of the private sector in San Francisco de Macorís, as well as those interested in entrepreneurship and business. The event was supported by Banco Popular and the Association of Industrialists of the Northern Region (AIREN).